Comments on: What should Conan do now? http://www.strategicblend.com/what-should-conan-do/ an interactive firm specializing in online advertising, community development, brand identity, website design and production Fri, 18 Nov 2011 21:11:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Taylor http://www.strategicblend.com/what-should-conan-do/comment-page-1/#comment-245 Taylor Wed, 24 Mar 2010 00:39:58 +0000 http://www.strategicblend.com/?p=1996#comment-245 Jake - the point isn't for him to monetize these videos in the short term. The idea is to keep his new fan base engaged during the "down time" and then parlay that interest and content into the next real show. Later on, he can include this content as DVD extras, etc OR put it behind a paid login on the "new show" website. Jake – the point isn’t for him to monetize these videos in the short term. The idea is to keep his new fan base engaged during the “down time” and then parlay that interest and content into the next real show.

Later on, he can include this content as DVD extras, etc OR put it behind a paid login on the “new show” website.

]]> By: Jake Szymanski http://www.strategicblend.com/what-should-conan-do/comment-page-1/#comment-244 Jake Szymanski Tue, 23 Mar 2010 18:31:43 +0000 http://www.strategicblend.com/?p=1996#comment-244 I think your ideas about keeping people engaged, guerilla filming of prototype/fun sketches etc. are all really good. Very similar to what Ashton Kutcher is doing, however there is one key thing that you didn't cover; How do you monetize all the attention that Conan will inevitably get during this hiatus period of independent sketch-making? It sounds like Kutcher is using product placement and brand sponsorship to pull revenue. Would you have any other thoughts or ideas that might be more pertinent to Conan's audience or himself as a comedian? I think your ideas about keeping people engaged, guerilla filming of prototype/fun sketches etc. are all really good. Very similar to what Ashton Kutcher is doing, however there is one key thing that you didn’t cover;

How do you monetize all the attention that Conan will inevitably get during this hiatus period of independent sketch-making?

It sounds like Kutcher is using product placement and brand sponsorship to pull revenue. Would you have any other thoughts or ideas that might be more pertinent to Conan’s audience or himself as a comedian?

]]> By: Taylor http://www.strategicblend.com/what-should-conan-do/comment-page-1/#comment-198 Taylor Thu, 28 Jan 2010 21:37:50 +0000 http://www.strategicblend.com/?p=1996#comment-198 Taylor, Conan got robbed! I agree with every you said. I hope he goes to Fox. Take care! Paul Kern Taylor,

Conan got robbed! I agree with every you said. I hope he goes to Fox. Take care!

Paul Kern

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