The CO

How do you build your first true web presence? Not the place where you link people to your social media profiles, but the hub of every essence of your web presence. The CO spent the last few years cobbling together different digital services.

the project

Searching for the band via search engine was basically non-existent.  It was impossible to get a good grasp on who the band was, where they were located online, and what their message entailed.  With a new management team (RPM Management / Scott Siman), The CO sought out Strategic Blend to establish their digital presence.

the blend

Like many of our entertainment clients, the goal for The Co was total integration.  We identified the band’s strengths online (twitter, facebook, youtube) and wove them into a compelling, easy-to-understand website with a clear and concise message.

We also wanted to take this opportunity and build a website that allowed new and existing fans a clear path to discovery.  Put another way, we wanted to make sure the information and media provided were easily found, read and consumed.  As the music landscape becomes increasingly cluttered, it has never been more important to ensure new fans can find and digest online information quickly and easily.

the results

The result is a clean, minimalist design that lets the band’s latest live and studios photos shine.  It provides fans information in a very clean, direct way and reinforces the idea of discovery. The band and their team are able to manage all aspects of the site through an effective, open-source content management system (CMS).

As we continue our relationship with The CO and RPM Management, we’ll look forward to keeping their fans engaged, and excited about their continued growth.  For The CO, we’re pleased having created a tool to generating interest and revenue.

launch project