Generating website traffic is one of the best things that can happen to a brand. People becoming aware of your product/service/art, drinking in your kool aid…. but there can be a downside to all that traffic. Bandwidth! There are a lot of ways to lose money these days. The last thing you want to worry [...]
Imagine, you’re on the executive board of a major record label. Your goal… to sell records, market your artists, and at this point… try not to go bankrupt. So, what’s your first move? Exploit new technologies to garner more fans? Find cheap and free methods of promotion? How about lambasting the new technologies, shutting down [...]
You may have heard that Google owned YouTube is now muting unlicensed audio tracks in user uploaded videos (see an example here). I can almost understand a static image with a song being broadcast in the background (ALMOST… but not really), what happens with this is taken a step further and the “backing tracks” are [...]
I take serious exception to this article describing, initially, the pains of MTV in the 90’s not paying for use of promotional music / videos from small artists (they only paid him a dollar for use), and comparing this activity with the YouTube model of today. A direct quote: “Usually TV shows pay good money [...]
