One of the prevalent issues with websites today is the issue of SEO, how you’re found, what driving factors contribute to people getting TO your site.  Moreover, once they’ve found you, what does your content say about your brand?

In prior blog entries we’ve discussed Content Strategy.  Today we’ll look at it from another angle, the struggle to keep your content fresh.

Content is the primary way in which you’re going to be telling site visitors about WHO you are, WHAT’S going on with you, and HOW they can actively get involved with your brand.  To put it simply, the easiest way for you to be found from a search engine, is good content.  At Strategic Blend, we’re experts in taking your content and displaying it in a way that is easy for the user to learn about what your site has to offer.

But what happens when you hit the wall, and find yourself in a frustrating struggle with WRITERS BLOCK?   A lack of content can lead to a serious limit on what you offer site visitors.  If your site becomes stale, it gives the impression that your brand is stale, has little new to offer, and practically says to the site visitor “nothing new to see here, move along.”

There are a multitude of reasons this happens; perhaps your site is brand new, and you just haven’t gotten to a place where your content is polished enough to be on display to the world, or maybe you’ve reached a place where you’re waiting on the arrival of a new product launch…  we get it… it happens, sometimes it’s hard to keep the site fresh!

The good news is, many times, we can help you bridge the gap.  Find ways to inject content into your site when a full news post / new offering / or product/service description is being formulated.

Here’s some things to consider if you simply don’t have a content rich site.

Take advantage of other outlets to help keep your site fresh with content, help you appear current, relevant, and search engine friendly.  Reach out to partner / affiliate sites and see if they’ll help promote your site or let you use a news article relevant to your site (always linking back to the original post).  You could also try running special promotions for your products/services.

Even if there is nothing new to say, there’s still a reason the site is on the web, and you don’t want to lose site traffic just because you haven’t added new content.

Another suggestion for sites in this situation is to embed social network status updates (facebook fan pages, twitter, etc).  The ability to embed these simple updates to your site show visitors that you, in fact, DO have a pulse, even if you haven’t updated the site’s news or added new offerings / products / services to your page.

This is not the most ideal way to keep the site current, but if you’re struggling for content, or it’s a slow business cycle, use these frequent and easily updatable sites as your platform to keep the site current.

It’s also a good idea to link out to social network sites from your actual site and from the social networks BACK to your site.  This can be a great help for SEO to show a legitimacy of your brand.

We specifically design our sites with these potential issues in mind.  Linking up social network badges and icons to ensure that your brand is verified by the other locations it can be found on the net.

If you need help syncing up your web presence in one location, contact us, we’ll be happy to help!