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	<title>Strategic Blend &#187; touring</title>
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	<link>http://www.strategicblend.com</link>
	<description>an interactive firm specializing in online advertising, community development, brand identity, website design and production</description>
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		<title>Who&#8217;s Left?</title>
		<link>http://www.strategicblend.com/whos-left/</link>
		<comments>http://www.strategicblend.com/whos-left/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 19:00:28 +0000</pubDate>
		<dc:creator>Michael Sloane</dc:creator>
				<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[record label]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[tickets]]></category>
		<category><![CDATA[touring]]></category>

		<guid isPermaLink="false">http://www.strategicblend.com/?p=310</guid>
		<description><![CDATA[How close is the demise of the major players in the music industry? From ticketing and touring to production and distribution the &#8220;powers that be&#8221; in the recorded music industry are teetering on implosion. Music sales continue to drastically decline, and ~40% of internet traffic is P2P. The most profitable artists market to small niches, [...]]]></description>
			<content:encoded><![CDATA[<p>How close is the demise of the major players in the music industry?</p>
<p>From ticketing and touring to production and distribution the &#8220;powers that be&#8221; in the recorded music industry are teetering on implosion.</p>
<p>Music sales continue to drastically decline, and <a href="http://www.digitalmusicnews.com/stories/062408p2p" target="_blank">~40% of internet traffic is P2P</a>.  The most profitable artists market to <a href="http://www.hypebot.com/hypebot/2008/06/chant-1-classic.html" target="_blank">small niches</a>, have low overhead, and cater to the direct needs of their followers.  This is the antithesis of the methodology of major music industry players.  They do it their way, get a huge marketing engine behind them, and hope to ram it down your throat with shelf space, promotions, and advertising.  Are they really thinking exclusives or better placement in &#8220;big box&#8221; retail spaces is going to solve the problem?</p>
<p><a href="http://www.produceyou.com/wp-content/uploads/2008/09/graph1.jpg" rel="lightbox[310]"><img class="aligncenter size-full wp-image-69" title="graph1" src="http://www.produceyou.com/wp-content/uploads/2008/09/graph1.jpg" alt="" width="375" height="268" /></a></p>
<p align="center"><!--[if gte vml 1]> <![endif]--></p>
<p style="text-align: left;">&#8230;The graph says you haven&#8217;t moved the dial&#8230;. Not this year, and certainly not in the last 5&#8230;</p>
<p>Of course, the Titanic can&#8217;t turn on a dime and getting the major labels on the same page is about as easy as turning back the hands of time.</p>
<p>As &#8220;propped up dinosaurs&#8221; and mega country bundles continue to rule the shed&#8217;s at $100 a ticket, the industry must prepare for the future&#8230; The current average age for concert-goers is <a href="http://facilitatedsystems.com/weblog/2007/03/making-musical-sense-by-email-part-2.html" target="_blank">approaching 50</a>.  I mean, how many times can we keep rolling these folks out and charging exorbitant prices.  What&#8217;s the saturation point?  What happens when they retire?  Who are we cultivating as new major touring artists of the future?  Who is the BREAKOUT artist of 2008?</p>
<p>Could it be that major labels and concert promoters are one big catastrophe away from a financial tailspin from which they can&#8217;t pull out?  Multimillion dollar rights deals aren&#8217;t yet bonafide, and a few more years of hits to the bottom line of these mammoth companies can&#8217;t please investors&#8230; these companies aren&#8217;t Google of the early 00&#8242;s, shareholders need to see returns and a BLACK number at the bottom of financial statements.</p>
<p><a href="http://www.strategicblend.com/wp-content/uploads/2008/11/whoseleft.jpg" rel="lightbox[310]"><img class="aligncenter size-full wp-image-311" title="whoseleft" src="http://www.strategicblend.com/wp-content/uploads/2008/11/whoseleft.jpg" alt="" width="500" height="180" /></a></p>
<p>I&#8217;ll end my rant, perhaps it&#8217;s my penchant to fight against authority, or my disdain for the huge organizations, red tape, and aristocracy, but I can&#8217;t help but see an opportunity for smaller organizations.</p>
<p>Find the cracks in the mold and exploit them, maximize your piece of the pie by looking where others aren&#8217;t.</p>
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