Tag Archives: marketing



Michael Sloane

Email Marketing, why its part of the solution…not THE solution

A well phrased rebuttal to a recent blog entry over at Midem.net The original article can be read here. Below is a comment, emailed to us from a client: The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age [...]

Michael Sloane

Who are you?

After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories. The Billboard Site There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner.  Sometimes it will walk you through the ins and [...]

Taylor Trask

Reaching your audience across multiple mediums

We’re trying something new!  Over the next few weeks we’ll be doing some video blogging on various topics.  Please let us know what you think in the comments.

Taylor Trask

I’m not waiting for you!

Coming…….this summer…….the biggest most awesome movie ever created.  You’ve seen ET.  You’ve seen Jurassic Park.  You’ve seen Slumdog Millionaire.  This is like all of that combined times 100!  That’s right, its coming – just 5 more months of waiting!  Tell your friends and continue to wait in baited anticipation! What’s that?  You want to see [...]

Michael Sloane

Digital Word of Mouth

Remember the good ‘ol days?  When you found out about great products “organically”, that is, from your friends and relatives.  Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey?  The days when the best products rose to popularity by word [...]

Taylor Trask

Does email marketing still work?

I’ll give you the short and the long answer… The short answer: No, not really. The long answer: Email marketing used to be THE staple of the web marketers tool box.  Everyone had email.  Everyone used email.  Everyone was reachable via the medium, and things were great.  This went on until about 2 years ago [...]

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