After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories.
The Billboard Site
There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner. Sometimes it will walk you through the ins and outs of [...]
One of the biggest struggles of any service business is managing expectation. Clients are coming to you for expertise, creativity, implementation, and execution. They need as much to be groomed for the expected results as the unexpected ones.
With that in mind, setting up a positive experience can be summed up in three steps: Expectation, Communication, [...]
Look, I’m no mathematician or statistician. I know a few, have been tutored by a few, but I don’t put together theories or proofs, and I don’t claim to be well steeped in writing entire books on mathematics.
That being said, I DO think we put a bit too much emphasis on the idea that [...]
I’ve been in, what seem like, revolving meetings for the last three weeks, as businesses and artists begin ramping up their marketing strategies for the first quarter of 2009.
After years of working in the digital space to gain recognition for brands, I’m finally seeing the brands (artists / labels / etc) themselves taking an active [...]
