Tag Archives: content monetization

Email Marketing, why its part of the solution…not THE solution

A well phrased rebuttal to a recent blog entry over at Midem.net The original article can be read here. Below is a comment, emailed to us from a client: The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age [...]

Content Monetization – An Introduction

Over the next few months I’ll be guiding numerous brands in what it means to monetize your web presence. For many brick and mortar operations, the web presents an opportunity to conduct business 24 hours a day, worldwide. For instance, if you sell a tangible good in your store.  There is very little to prevent [...]