After last week’s NBC/Conan O’Brien debacle, I started thinking about Conan’s new found free-time. There’s a major opportunity at stake here, and this is my advice on what to do with it.
After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories. The Billboard Site There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner. Sometimes it will walk you through the ins and [...]
I’m generally not interested in “generic major label bashing.” It’s boring and usually falls on deaf ears. However, one thing I have NEVER understood is why major labels refuse to expose their history or catalog on their own website. A label’s catalog is its most valuable asset. Once a song or album is commercially released [...]
In the midst of a changing market, where the idea of “music product” is always evolving, one thing is becoming more constant – terrible cover art/packaging. I’ve long maintained that an album cover is one of the most important marketing pieces for any project. Each cover serves as an advertisement to any consumer. If someone [...]
