Suzanne Vega

An iconic artist, prolific songwriter and “Mother of the MP3″

the project

With a career spanning over 20 years, Suzanne Vega had established a large repertoire of music and a loyal fan base.  Suzanne spent the better part of the last decade using a hodgepodge of digital services and platforms, missing key opportunities for SEO, message integration and sales.  She was about to release a new album and needed a new solution.  That’s where we stepped in…

the blend

We approached Suzanne’s brand from a point of total integration.  Our goal was to take all of the different online pieces she had collected over the years, shine them up and tie them to a single platform.  We decided to start from scratch, building a new website with heavy search engine optimization, allowing every lyric, album and tour date to be scanned and loved by Google, Yahoo and Bing.  Then we took Suzanne’s social media presence and connected it back to this hub, allowing fans to follow the conversation and join on any network.

A new message board and store completed the picture, with the later tying directly into the new Nimbit direct-to-fan sales platform.

the results

The results were a 28% increase in organic traffic, and a 42% increase in time spent on the site per user.  Suzanne also enjoys greater fan participation in every aspect of the site and higher sales and exposure to monthly promotions.

launch project