Provider Resources

Provider Resources came to us as a small business in need of a new image and a better way to engage their clients online.

the project

Provider Resources was a company in need of a makeover, both online and in the physical world. Company President Mike Crosby approached us to create a new logo and brand identity – allowing him to expand PR’s profile and image in the marketplace.  They also needed a new website that better communicated the company and its services to its doctor clients.

the blend

We approached PR’s brand from all sides – first with a kick-off meeting to fully understand what Provider Resources means to its employees AND its clients.  We collected thoughts, ideas, concepts and goals – nothing being too big or off the table. Then we boiled those ideas down into what the company truly is and should be. From there, design comps were created and more ideas were refined until we arrived at a logo and messaging that matched the NEW vision for the brand. We integrated that vision into a website that puts communication front and center – with a clean walkthrough of the company’s services on the home page and contact information prominently featured throughout.

the results

The PR team walked away with a logo and brand identity that represents what Provider Resources is, and where it’s going. They also got a website that stretches the boundaries of what a traditional business website is, and provides information to customers and doctors in a way that’s palpable and attractive. They’re able to effectively use this digital hub as a primary means to continue growing their business.

launch project