Today what I have to write is short and sweet. Almost to prove a point as to what I’ve been preaching to clients over the last month.
It’s not necessarily what you have to say… it’s that you’re saying something.

There are a million tricks to get people to what you have to say, but the number one goal is content. Be saying something, have an opinion, make commentary, just talk.

I’ll leave you with this video of an interview with Bruce Flohr (the man responsible for signing Dave Matthews Band) of Red Light Management. I had the opportunity to hang out with Bruce last year, he’s got charisma for days… and has been an inspiration to me ever since.