Hype Genius

“We used strategic blend to help us create a website that would increase our conversion rate to sales. Even though Strategic Blend came highly recommended they still managed to exceed our expectations! These guys are truly experts of their craft.” – Benjamin Anderson, HypeGenius CEO

the project

HypeGenius was a social media marketing company facing increasing competition.  Their original website and existing brand identity weren’t up to snuff, and new partnerships and opportunities were around the corner.  CEO Benjamin Anderson asked us to give them a total makeover and advise them on overall branding strategy.  He wanted the company to be ready for action!

the blend

We started by sitting down with their team and assessing how they viewed themselves as a company and a brand.  We discussed WHAT they wanted to communicate to their users and HOW they wanted to visualize that.  Ben also expressed concern over continued use of their monster graphic, feeling it would no longer be appropriate.

Our goal was to give HypeGenius a new visual identity that was big and open, yet clear and focused.  They have great service and several satisfied clients, and that information needed more attention.  For design, we drew on the color pallet of the original logo, using shades of electric blue, light greys and whites.

We felt their “monster logo” served as a unique visual, and looked for better ways to incorporate the image.  This resulted in removing it from the logo itself and positioning him more as an “ambassador” to the HypeGenius brand.  The monster now appears throughout the site, integrated into the design, leaving the original logo in tact with more breathing room.

the results

The company’s new website is visually engaging and clearly communicates the company’s services and purpose.  It’s a scalable product built on the WordPress platform, allowing Ben and his team to continue adding content, ideas and enhancements as they grow.  We feel the work speaks for itself and you can click on the screen shots below to view the “before” and “after.”

launch project