fit-rx

A new, innovative gym needed a web strategy to match their expanding business.

the project

fit-rx Brentwood opened in December of 2009.  The facilities were immaculate and the training staff top notch, however,  the new gym and yoga studio faced a great deal of competition in the area.  They were having some difficulty getting the word out about their top-of-the-line services.

Unlike most traditional gyms, fit-rx has an on staff physician, diet coaches, and the opportunity for customers to do a 30-60 day “Ideal Body” program, which would transform the body and transition the client to a more healthy lifestyle.  The gym mixes a cross of strength training and endurance / agility training that targets seasoned athletes to beginners, in addition to offering “hot yoga” which has a wide appeal in the area.

the blend

We approached fit-rx with the hope that we could fine-tune their offering, allow potential clients/customers to get in touch, sign up for memberships, and easily view the training schedule for classes.   Our initial kick-off meeting with fit-rx employees gave us the opportunity to determine the facilities strengths, weaknesses, and opportunities.  We determined that the opportunity for fit-rx was to communicate their unique service mix and training methods.

We took these methods and boiled them down to messaging for individual programs, and a visual layout that would allow a first time site visitor to get a snapshot of the goals of the facility.

the results

fit-rx came away with a stunning site that effectively communicates their brand identity, goals, and objectives.  The website gives first time visitors an overview of their services and ways to connect and communicate via phone or social networks.

Most importantly it gives fit-rx the ability to maintain their own calendar and update current members of their services as they continue to grow and develop new programs.

launch project