Remember the good ‘ol days?  When you found out about great products “organically”, that is, from your friends and relatives.  Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey?  The days when the best products rose to popularity by word of mouth.

Our society shifted, we got further away from recommendations from others and became more reliant on advertising (even “report based ads“), We’ve become just as likely to purchase products that spend the most ad dollars as what our neighbor reccomends.

The landscape has changed…. but are we now coming full circle?

Are we perhaps returning to a time when we listen to our peers as opposed to trusting advertising?  Friends recommending items to you, digitally.  Reading about someone you know deep frying a turkey, and learning how to do it online.  Learning about a new product from a twitter or facebook feed…. are we returning to a time when we trust our (digital) neighbor?

Using the recommendation of someone with similar tastes and a similar background is just as powerful as a big budget advertisement, more so if the source is a trusted friend or family member.

What are social networks if they aren’t the new paradigm of “word of mouth” advertising?  Blogging and people’s personal experiences are just as compelling to tuned in users as expensive advertising (and MUCH less expensive!)

Brands now have the unique opportunity to dial into their “Tribes“, social network followers, and fans to get out their message.

Consider it Digital Word of Mouth Advertising.

Perhaps we’re again in an age where the cream rises to the top, where the best and most applicable products are reccomended by our peers.  The tools are there to optimize your digital footprint and maximize the vehicles your fans can use to advocate your product…. use them.

And if you need help aggregating the message and bending the ear of the first few thousand…. give us a call