I may confuse many of you with what I’m about to say. Don’t get me wrong, I absolutely love the internet and the vast and exciting opportunity it has provided content creators, marketers and business people world-wide. Strategic Blend is built off of these opportunities, so the following rant may seem a bit off-base. I [...]
It’s a new age. If you’re an independent musician there is no time like the present to capture intrigue and interest from all across the globe. By utilizing internet radio algorithms, your music can be discovered by a multitude of potential new fans. Join as many social networks as you can find, use these networks [...]
British publication The Telegraph recently ran a story on the new AC/DC album and it’s conspicuous absence from the iTunes store. While the article provided some cool insight into the psychology of the band, it was laughably wrong on several points. Consider this a public service in exposing poor journalism… The author, who appears to [...]
How close is the demise of the major players in the music industry? From ticketing and touring to production and distribution the “powers that be” in the recorded music industry are teetering on implosion. Music sales continue to drastically decline, and ~40% of internet traffic is P2P. The most profitable artists market to small niches, [...]
In the midst of a changing market, where the idea of “music product” is always evolving, one thing is becoming more constant – terrible cover art/packaging. I’ve long maintained that an album cover is one of the most important marketing pieces for any project. Each cover serves as an advertisement to any consumer. If someone [...]
