Category: Music Marketing



Taylor Trask

In Online Music Era, Country Fans Lack a Connection

I’m usually not a fan of just re-posting news items for blog posts, however this story was highly compelling.  Country music has enjoyed a precarious relationship with its fans, one built up and specialized over the last 30 years.  What happens, then, when your fans refuse to adpot to the same new business models labels [...]

Michael Sloane

Things that make ya go… WTF?

I can’t say I’m shocked.  In fact, I won’t even say surprised…. but news today out of the Wall Street Journal does leave me a bit…. ummm, how do you say…. WTF?  My condolences to the fans of live music, because any approval of this merger, and your options just disappeared. For those that know [...]

Taylor Trask

Monetize your history

I’m generally not interested in “generic major label bashing.”  It’s boring and usually falls on deaf ears.  However, one thing I have NEVER understood is why major labels refuse to expose their history or catalog on their own website. A label’s catalog is its most valuable asset.  Once a song or album is commercially released [...]

Michael Sloane

The YouTube Debate Continues:

Here we go again, enter Jogli.com, a Israel based aggregator of music video content (over 12 million songs). CEO David Schwartz sums the debate up, as follows: Our position is simple – all sides should do their best to solve the issue: Project Playlist should either pay royalties or find creative ways to find legal [...]

Michael Sloane

YouTube… oh no you didn’t!

You may have heard that Google owned YouTube is now muting unlicensed audio tracks in user uploaded videos (see an example here).  I can almost understand a static image with a song being broadcast in the background (ALMOST… but not really), what happens with this is taken a step further and the “backing tracks” are [...]

Michael Sloane

The fight for Video

I take serious exception to this article describing, initially, the pains of MTV in the 90’s not paying for use of promotional music / videos from small artists (they only paid him a dollar for use), and comparing this activity with the YouTube model of today. A direct quote: “Usually TV shows pay good money [...]

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