Category: Marketing Strategy



Michael Sloane

Digital Word of Mouth

Remember the good ‘ol days?  When you found out about great products “organically”, that is, from your friends and relatives.  Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey?  The days when the best products rose to popularity by word [...]

Taylor Trask

What print ads SHOULD be

I don’t really read a lot of physical magazines anymore.  There are many reasons, but the big one is the ads.  I hate the pull out cards that seem to be spring loaded like a can of crazy snakes, and I can’t stand every other page selling you something.  Most of the time these ads [...]

Taylor Trask

Does email marketing still work?

I’ll give you the short and the long answer… The short answer: No, not really. The long answer: Email marketing used to be THE staple of the web marketers tool box.  Everyone had email.  Everyone used email.  Everyone was reachable via the medium, and things were great.  This went on until about 2 years ago [...]

Taylor Trask

We are what we read & watch…

Happy 2009 boys and girls!  After some much needed rest and strategizin’, the Blend is back and so is this blog.  We got into a nice little groove in December and plan to continue that throughout this year – a lot to talk about, much to consider and a ton of bullshit to break through. [...]

Michael Sloane

The Wrong Tail

Look, I’m no mathematician or statistician. I know a few, have been tutored by a few, but I don’t put together theories or proofs, and I don’t claim to be well steeped in writing entire books on mathematics. That being said, I DO think we put a bit too much emphasis on the idea that [...]

Michael Sloane

Your Online Strategy

I’ve been in, what seem like, revolving meetings for the last three weeks, as businesses and artists begin ramping up their marketing strategies for the first quarter of 2009. After years of working in the digital space to gain recognition for brands, I’m finally seeing the brands (artists / labels / etc) themselves taking an [...]

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