Category: Marketing Strategy



Michael Sloane

Email Marketing, why its part of the solution… not the solution

A well phrased rebuttal to a recent blog entry over at Midem.net
The original article can be read here.
Below is a comment, emailed to us from a client:
The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age it’s also [...]

Taylor Trask

More viral video…

After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece.
During the Super Bowl, this commercial ran:

A classic example of a great, jam-packed Super Bowl ad with old-school effects.  But many were convinced there was either CGI or some editing tricks involved.  Eager to find out [...]

Taylor Trask

What IS A Viral Video?

I often get into discussions (but more arguments) over what a viral video IS and ISN’T.  To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends.  Usually they are either incredibly funny or incredibly shocking/graphic.  Once in a while they’re awe-inspiring, such [...]

Taylor Trask

Reaching your audience across multiple mediums

We’re trying something new!  Over the next few weeks we’ll be doing some video blogging on various topics.  Please let us know what you think in the comments.

Taylor Trask

I’m not waiting for you!

Coming…….this summer…….the biggest most awesome movie ever created.  You’ve seen ET.  You’ve seen Jurassic Park.  You’ve seen Slumdog Millionaire.  This is like all of that combined times 100!  That’s right, its coming – just 5 more months of waiting!  Tell your friends and continue to wait in baited anticipation!
What’s that?  You want to see [...]

Michael Sloane

Digital Word of Mouth

Remember the good ‘ol days?  When you found out about great products “organically”, that is, from your friends and relatives.  Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey?  The days when the best products rose to popularity by word [...]

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