I’ve been thinking a lot about the REAL value of social media lately. For the last 3 years marketing experts and new-media gurus have held up social media as the new “holy grail” of business. Services like twitter, facebook and now even foursquare are becoming mainstays in our marketing vernacular. But lately I’ve been feeling [...]
A well phrased rebuttal to a recent blog entry over at Midem.net The original article can be read here. Below is a comment, emailed to us from a client: The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age [...]
After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece. During the Super Bowl, this commercial ran: A classic example of a great, jam-packed Super Bowl ad with old-school effects. But many were convinced there was either CGI or some editing tricks involved. Eager to [...]
I often get into discussions (but more arguments) over what a viral video IS and ISN’T. To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends. Usually they are either incredibly funny or incredibly shocking/graphic. Once in a while they’re awe-inspiring, such [...]
We’re trying something new! Over the next few weeks we’ll be doing some video blogging on various topics. Please let us know what you think in the comments.
Coming…….this summer…….the biggest most awesome movie ever created. You’ve seen ET. You’ve seen Jurassic Park. You’ve seen Slumdog Millionaire. This is like all of that combined times 100! That’s right, its coming – just 5 more months of waiting! Tell your friends and continue to wait in baited anticipation! What’s that? You want to see [...]
