Generating website traffic is one of the best things that can happen to a brand. People becoming aware of your product/service/art, drinking in your kool aid…. but there can be a downside to all that traffic. Bandwidth! There are a lot of ways to lose money these days. The last thing you want to worry [...]
Coming…….this summer…….the biggest most awesome movie ever created. You’ve seen ET. You’ve seen Jurassic Park. You’ve seen Slumdog Millionaire. This is like all of that combined times 100! That’s right, its coming – just 5 more months of waiting! Tell your friends and continue to wait in baited anticipation! What’s that? You want to see [...]
Remember the good ‘ol days? When you found out about great products “organically”, that is, from your friends and relatives. Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey? The days when the best products rose to popularity by word [...]
For the majority of my professional life I’ve been signing up for email lists. Whether it be when I make a purchase, or become a fan of a new band…. These email lists were once the “lifeblood” of a brand’s online marketing strategy. The more email addresses you had, the more people you could push [...]
I’m not gonna say I told ya so, but a little over a month ago I wrote a blog on owning your own content, and how social networks weren’t the best place to store the precious photos of your new puppy (sorry, couldn’t resist, he is cute though right!?!), or upload your movies, or store [...]
In general, I have no qualms with Twitter. It’s a great service (when it’s up and running). I am, however, fed up with the never ending ancillary Twitter services, aggregators, and bandwagon apps… There are benefits to the public at large reporting what’s going on in their lives, even reporting the news, and being first [...]
