Focusing on the continued theme of Who Are You today we’ll address your site’s content, or lack thereof.
One of the prevalent issues with websites today is the issue of SEO, how you’re found, what driving factors contribute to people getting TO your site. Moreover, once they’ve found you, what does your content say about your brand?
In prior [...]
After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories.
The Billboard Site
There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner. Sometimes it will walk you through the ins and outs of [...]
While we work with several music and entertainment clients, I feel its important to address other businesses too. This week I’m reaching out to the sports folks with 4 ideas for new online revenue.
1. Virtual Trading Cards
Some of you may have been around during the golden age of sports trading cards, which occurred in the [...]
Tipping Point author Malcolm Gladwell had a very compelling, well-reasoned review of Chris Anderson’s new book Free. Click here to read the full review.
I think the main point Malcolm’s trying to make can largely be summed up by this quote:
…This is the kind of error that technological utopians make. They assume that their particular scientific [...]
Generating website traffic is one of the best things that can happen to a brand. People becoming aware of your product/service/art, drinking in your kool aid…. but there can be a downside to all that traffic. Bandwidth!
There are a lot of ways to lose money these days. The last thing you want to worry about [...]
Coming…….this summer…….the biggest most awesome movie ever created. You’ve seen ET. You’ve seen Jurassic Park. You’ve seen Slumdog Millionaire. This is like all of that combined times 100! That’s right, its coming – just 5 more months of waiting! Tell your friends and continue to wait in baited anticipation!
What’s that? You want to see [...]
