Now that Strategic Blend has been around for almost two years, I thought it might be helpful to begin a short series on some common frustrations our clients have around content. We get questions frequently like “why isn’t our traffic continuing to increase”, “why don’t our site visitors delve into our site further”, “we want [...]
I’ve had the privilege of working with over 200 brands in my career. Their core competencies ranged from outdoor equipment to health care to comedy touring and each had a unique view of how technology could advance their branding. While working for these clients, I’ve viewed tens of thousands of websites, analyzed their layouts, user interface [...]
Focusing on the continued theme of Who Are You today we’ll address your site’s content, or lack thereof. One of the prevalent issues with websites today is the issue of SEO, how you’re found, what driving factors contribute to people getting TO your site. Moreover, once they’ve found you, what does your content say about your brand? [...]
After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories. The Billboard Site There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner. Sometimes it will walk you through the ins and [...]
While we work with several music and entertainment clients, I feel its important to address other businesses too. This week I’m reaching out to the sports folks with 4 ideas for new online revenue. 1. Virtual Trading Cards Some of you may have been around during the golden age of sports trading cards, which occurred [...]
Tipping Point author Malcolm Gladwell had a very compelling, well-reasoned review of Chris Anderson’s new book Free. Click here to read the full review. I think the main point Malcolm’s trying to make can largely be summed up by this quote: …This is the kind of error that technological utopians make. They assume that their [...]
