Category: Brand Advancement



Taylor Trask

Monetize your history

I’m generally not interested in “generic major label bashing.”  It’s boring and usually falls on deaf ears.  However, one thing I have NEVER understood is why major labels refuse to expose their history or catalog on their own website. A label’s catalog is its most valuable asset.  Once a song or album is commercially released [...]

Taylor Trask

Are you confusing your audience?

Gigaom has a fantastic post about the use of the word “beta” (click here to read that story).  This really hit home with me as I have been ranting for 3 years on how the term is over-used and ill-defined.  The same is true for many terms in the tech/media/entertainment world – many used in [...]

Michael Sloane

Layoffs and Opportunity

If you’re just waking up from a 2 month nap, most news publications would have you believe we’re in an economic crisis (unless you’re on a private jet to D.C. to talk about a few billion dollars bailout, I’m guessing you’re aware of this). Although our country’s corporations have lost a few trillion in market [...]

Taylor Trask

We’ll Do It LIVE!!!

It’s been 3 weeks since the infamous “Bill O’Reilly Inside Edition” video leaked. For those of you living under a rock, the pre-1993 video shows a younger O’Reilly bashing a producer as he tapes a segment for Inside Edition (which he hosted prior to joining Fox). You can view the original video here. While this [...]

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