Author Maureen Johnson has an entertaining and interesting rant about “personal brands.” Go check it out here: http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/ Often I meet people who hate using the word “brand” or “personal brand.” They think the term is a load of bollox and is either meaningless or too confining. I think the word does have merit. Sure, [...]
Anyone who knows me well, knows I’m a stickler when it comes to surveys. I distrust anyone who just tosses out survey statistics without providing the context and methodology behind the results. However, every now and then I stumble upon a survey or poll I feel IS worth a look. Such was the case when [...]
I’ve been thinking a lot about the REAL value of social media lately. For the last 3 years marketing experts and new-media gurus have held up social media as the new “holy grail” of business. Services like twitter, facebook and now even foursquare are becoming mainstays in our marketing vernacular. But lately I’ve been feeling [...]
If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product. Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons. More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]
After last week’s NBC/Conan O’Brien debacle, I started thinking about Conan’s new found free-time. There’s a major opportunity at stake here, and this is my advice on what to do with it.
Today I had a friend ask me to help him choose a personal business card design. I was happy to oblige, but realized this was a great time to get him thinking about personal branding. Business cards are one of the most important connections to your brand. The Japanese have a cherished etiquette and respect [...]
