Category: Brand Advancement



Taylor Trask

When will they learn?

If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product.  Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons.  More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]

Taylor Trask

What should Conan do now?

After last week’s NBC/Conan O’Brien debacle, I started thinking about Conan’s new found free-time.  There’s a major opportunity at stake here, and this is my advice on what to do with it.

Taylor Trask

What does your business card say about you?

Today I had a friend ask me to help him choose a personal business card design.  I was happy to oblige, but realized this was a great time to get him thinking about personal branding.
Business cards are one of the most important connections to your brand.  The Japanese have a cherished etiquette and respect for [...]

Taylor Trask

Monetize your history

I’m generally not interested in “generic major label bashing.”  It’s boring and usually falls on deaf ears.  However, one thing I have NEVER understood is why major labels refuse to expose their history or catalog on their own website.
A label’s catalog is its most valuable asset.  Once a song or album is commercially released to [...]

Taylor Trask

Are you confusing your audience?

Gigaom has a fantastic post about the use of the word “beta” (click here to read that story).  This really hit home with me as I have been ranting for 3 years on how the term is over-used and ill-defined.  The same is true for many terms in the tech/media/entertainment world – many used in [...]

Michael Sloane

Layoffs and Opportunity

If you’re just waking up from a 2 month nap, most news publications would have you believe we’re in an economic crisis (unless you’re on a private jet to D.C. to talk about a few billion dollars bailout, I’m guessing you’re aware of this). Although our country’s corporations have lost a few trillion in market [...]

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