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Michael Sloane

Digital Word of Mouth

Remember the good ‘ol days?  When you found out about great products “organically”, that is, from your friends and relatives.  Whatever happened to the days when you’d tell your neighbor about the best products to buy, or the best way to cook a turkey?  The days when the best products rose to popularity by word [...]

Strategic Blend

Christian Fitness TV launches new site

Strategic Blend has done it again.  In an attempt to broaden our horizons, we began work with a small television show based in Florida, but broadcast nationwide. Christian Fitness TV is truly an interactive site.  A great deal of media content, but also, recipes, fitness equipment, and just about anything you’d imagine from a television [...]

Taylor Trask

What does your business card say about you?

Today I had a friend ask me to help him choose a personal business card design.  I was happy to oblige, but realized this was a great time to get him thinking about personal branding. Business cards are one of the most important connections to your brand.  The Japanese have a cherished etiquette and respect [...]

Michael Sloane

No one likes to get PUSHED around.

For the majority of my professional life I’ve been signing up for email lists. Whether it be when I make a purchase, or become a fan of a new band…. These email lists were once the “lifeblood” of a brand’s online marketing strategy. The more email addresses you had, the more people you could push [...]

Strategic Blend

Tin Cup Gypsy Launches New Site

Strategic Blend is proud to launch Tin Cup Gypsy.  The project was a joint effort between members of the band, and Strategic Blend.  The band placed a great deal of emphasis on a unique style and layout, which would give the end user the ability to get a “snapshot” of all news, images, tourdates, videos, [...]

Michael Sloane

The saga of facebook Terms of Use

I’m not gonna say I told ya so, but a little over a month ago I wrote a blog on owning your own content, and how social networks weren’t the best place to store the precious photos of your new puppy (sorry, couldn’t resist, he is cute though right!?!), or upload your movies, or store [...]

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