Our Blog
nimbit is reskinned, relaunched!
nimbit.com is utilized by many musicians as a digital distribution tool. However, upon approaching Strategic Blend they realized the marketing vehicle they were using to display their product could use an overhaul. Their new blend features video walk-through of products and services, a clean layout for information, and a blog section utilized to show how [...]
More viral video…
After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece. During the Super Bowl, this commercial ran: A classic example of a great, jam-packed Super Bowl ad with old-school effects. But many were convinced there was either CGI or some editing tricks involved. Eager to [...]
What IS A Viral Video?
I often get into discussions (but more arguments) over what a viral video IS and ISN’T. To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends. Usually they are either incredibly funny or incredibly shocking/graphic. Once in a while they’re awe-inspiring, such [...]
Carnival Records / Carnival Publishing get Blended!
Carnival Records and Carnival Publishing have launched new sites today. The public view of the site is impressive, but more impressive still is the use of private pages to display content to industry peers. Carnival will be using these password protected pages to display songs to A&R executives and pitch songs for film and TV. [...]
When will they learn?
If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product. Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons. More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]
Suzanne Vega’s new site home
Suzanne Vega approached Strategic Blend with over a decade of content on the same site host. The challenge was not only to create a new structure for all of this content to easily fit within, but also to update, refresh, and make the move seamless. In the following month, Strategic Blend was able to keep [...]
