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That tricky “middle ground”
Anyone who knows me well, knows I’m a stickler when it comes to surveys. I distrust anyone who just tosses out survey statistics without providing the context and methodology behind the results. However, every now and then I stumble upon a survey or poll I feel IS worth a look. Such was the case when [...]
Strategic Blend launches The CO Music
The CO approached Strategic Blend with a genius vision for their online presence. They have prominent management, a brilliant album, all that was missing was a well crafted digital strategy. Working with Strategic Blend they were able to streamline their messaging and pull all of the information into one hub. We met their needs with [...]
Strategic Blend launches HypeGenius
HypeGenius approached Strategic Blend with a brilliant business model, numerous successful campaigns, and the desire to streamline their message. We met their needs with a site that effectively communicated their message with a clean layout and easy user interface. We were able to build upon the established brand of HypeGenius, utilizing their existing logos and [...]
Social media pimps and hoes
I’ve been thinking a lot about the REAL value of social media lately. For the last 3 years marketing experts and new-media gurus have held up social media as the new “holy grail” of business. Services like twitter, facebook and now even foursquare are becoming mainstays in our marketing vernacular. But lately I’ve been feeling [...]
What Does Your Content Say About Your Brand
I’ve had the privilege of working with over 200 brands in my career. Their core competencies ranged from outdoor equipment to health care to comedy touring and each had a unique view of how technology could advance their branding. While working for these clients, I’ve viewed tens of thousands of websites, analyzed their layouts, user interface [...]
Email Marketing, why its part of the solution…not THE solution
A well phrased rebuttal to a recent blog entry over at Midem.net The original article can be read here. Below is a comment, emailed to us from a client: The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age [...]
