Our Blog
Who’s Left?
How close is the demise of the major players in the music industry? From ticketing and touring to production and distribution the “powers that be” in the recorded music industry are teetering on implosion. Music sales continue to drastically decline, and ~40% of internet traffic is P2P. The most profitable artists market to small niches, [...]
SonyBMG, You SO Don’t Get It
Guest post by Pinky Gonzales Perhaps I woke up on the wrong side of the couch this morning. Maybe my coffee is too strong. Or maybe SonyBMG is so stupid about their online marketing efforts that they deserve to be ridiculed first thing the morning… every morning, until they stop damaging their own artist brands. [...]
The Traveling Vegetarian gets a new blend
Yvonne Smith, vegan expert and host of The Traveling Vegetarian has launched a new website for her brand. We were excited to work with Yvonne as it represented an opportunity to integrate all the points of a true lifestyle brand. Apart from her show, Yvonne wanted to become a dedicated blogger, and create a place [...]
We’ll Do It LIVE!!!
It’s been 3 weeks since the infamous “Bill O’Reilly Inside Edition” video leaked. For those of you living under a rock, the pre-1993 video shows a younger O’Reilly bashing a producer as he tapes a segment for Inside Edition (which he hosted prior to joining Fox). You can view the original video here. While this [...]
1,000 Points Of Light
In the midst of a changing market, where the idea of “music product” is always evolving, one thing is becoming more constant – terrible cover art/packaging. I’ve long maintained that an album cover is one of the most important marketing pieces for any project. Each cover serves as an advertisement to any consumer. If someone [...]
Country band Restless Hearts celebrates 25 years
Restless Heart, comprised of drummer John Dittrich, bassist Paul Gregg, keyboardist Dave Innis, guitarist Greg Jennings and vocalist Larry Stewart, is one of the most accomplished and successful vocal groups, in any genre of music, of all time. The group accrued twenty-six hits on the country charts with seven #1 hits and nine others landed [...]
