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What print ads SHOULD be
I don’t really read a lot of physical magazines anymore. There are many reasons, but the big one is the ads. I hate the pull out cards that seem to be spring loaded like a can of crazy snakes, and I can’t stand every other page selling you something. Most of the time these ads [...]
The Importance of Being Earnest…err, Open Source
There’s been a lot of talk around open source platforms this week. First, our new president has asked Sun Chairman Scott McNealy to author a white paper on the benefits the U.S. government can derive from open source. The BBC has a rundown of the research along with quotes from McNealy here. I’m interested in [...]
The YouTube Debate Continues:
Here we go again, enter Jogli.com, a Israel based aggregator of music video content (over 12 million songs). CEO David Schwartz sums the debate up, as follows: Our position is simple – all sides should do their best to solve the issue: Project Playlist should either pay royalties or find creative ways to find legal [...]
I didn’t hear you…
Today what I have to write is short and sweet. Almost to prove a point as to what I’ve been preaching to clients over the last month. It’s not necessarily what you have to say… it’s that you’re saying something. There are a million tricks to get people to what you have to say, but [...]
Are you confusing your audience?
Gigaom has a fantastic post about the use of the word “beta” (click here to read that story). This really hit home with me as I have been ranting for 3 years on how the term is over-used and ill-defined. The same is true for many terms in the tech/media/entertainment world – many used in [...]
Where does it all go in the end?
We’re at a time like never before in human history. Where entire families can keep up with your every move (via Twitter), see what you had for Breakfast (via Flicker), know who all your friends are (via Facebook, MySpace, etc), and all the people you’ve networked with professionally (via LinkedIn, etc). This ability is AMAZING! [...]
