Our Blog
I didn’t hear you…
Today what I have to write is short and sweet. Almost to prove a point as to what I’ve been preaching to clients over the last month. It’s not necessarily what you have to say… it’s that you’re saying something. There are a million tricks to get people to what you have to say, but [...]
Are you confusing your audience?
Gigaom has a fantastic post about the use of the word “beta” (click here to read that story). This really hit home with me as I have been ranting for 3 years on how the term is over-used and ill-defined. The same is true for many terms in the tech/media/entertainment world – many used in [...]
Where does it all go in the end?
We’re at a time like never before in human history. Where entire families can keep up with your every move (via Twitter), see what you had for Breakfast (via Flicker), know who all your friends are (via Facebook, MySpace, etc), and all the people you’ve networked with professionally (via LinkedIn, etc). This ability is AMAZING! [...]
YouTube… oh no you didn’t!
You may have heard that Google owned YouTube is now muting unlicensed audio tracks in user uploaded videos (see an example here). I can almost understand a static image with a song being broadcast in the background (ALMOST… but not really), what happens with this is taken a step further and the “backing tracks” are [...]
Does email marketing still work?
I’ll give you the short and the long answer… The short answer: No, not really. The long answer: Email marketing used to be THE staple of the web marketers tool box. Everyone had email. Everyone used email. Everyone was reachable via the medium, and things were great. This went on until about 2 years ago [...]
Issuu lets you create beautiful, functional online publications
In a meeting last week I was compelled to bring up Issuu, a service which emerged last year. So few people know about Issuu that I thought it useful to explain and review it here. According to their “about” page Issuu turns your documents into beautiful online publications. Publish to an audience of millions and [...]
