Our Blog
Zynga: Google Me’s Answer To Facebook?
Recently, Google invested an unspecified amount of money between $100 million and $200 million into social gaming company, Zynga. Google plans on integrating a new gaming platform (currently dubbed ‘Google Games’) into their empire and Zynga is obviously going to play a significant role in its initial startup. At the same time, rumors continue to [...]
The 5 Most Common Content Mistakes
Now that Strategic Blend has been around for almost two years, I thought it might be helpful to begin a short series on some common frustrations our clients have around content. We get questions frequently like “why isn’t our traffic continuing to increase”, “why don’t our site visitors delve into our site further”, “we want [...]
“brand” is not a dirty word
Author Maureen Johnson has an entertaining and interesting rant about “personal brands.” Go check it out here: http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/ Often I meet people who hate using the word “brand” or “personal brand.” They think the term is a load of bollox and is either meaningless or too confining. I think the word does have merit. Sure, [...]
That tricky “middle ground”
Anyone who knows me well, knows I’m a stickler when it comes to surveys. I distrust anyone who just tosses out survey statistics without providing the context and methodology behind the results. However, every now and then I stumble upon a survey or poll I feel IS worth a look. Such was the case when [...]
Strategic Blend launches The CO Music
The CO approached Strategic Blend with a genius vision for their online presence. They have prominent management, a brilliant album, all that was missing was a well crafted digital strategy. Working with Strategic Blend they were able to streamline their messaging and pull all of the information into one hub. We met their needs with [...]
Strategic Blend launches HypeGenius
HypeGenius approached Strategic Blend with a brilliant business model, numerous successful campaigns, and the desire to streamline their message. We met their needs with a site that effectively communicated their message with a clean layout and easy user interface. We were able to build upon the established brand of HypeGenius, utilizing their existing logos and [...]
