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Email Marketing, why its part of the solution… not the solution
A well phrased rebuttal to a recent blog entry over at Midem.net
The original article can be read here.
Below is a comment, emailed to us from a client:
The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age it’s also [...]
More viral video…
After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece.
During the Super Bowl, this commercial ran:
A classic example of a great, jam-packed Super Bowl ad with old-school effects. But many were convinced there was either CGI or some editing tricks involved. Eager to find out [...]
What IS A Viral Video?
I often get into discussions (but more arguments) over what a viral video IS and ISN’T. To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends. Usually they are either incredibly funny or incredibly shocking/graphic. Once in a while they’re awe-inspiring, such [...]
When will they learn?
If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product. Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons. More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]
Your Content and You
Focusing on the continued theme of Who Are You today we’ll address your site’s content, or lack thereof.
One of the prevalent issues with websites today is the issue of SEO, how you’re found, what driving factors contribute to people getting TO your site. Moreover, once they’ve found you, what does your content say about your brand?
In prior [...]
What should Conan do now?
After last week’s NBC/Conan O’Brien debacle, I started thinking about Conan’s new found free-time. There’s a major opportunity at stake here, and this is my advice on what to do with it.
