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Taylor Trask

Gary will kick your ass

Gary Vaynerchuk, host of Wine Library TV, has been one of the fastest rising stars on the new media scene.  This guy found a niche and totally owned it with energy and passion. I just came across this video of a keynote he did for a Web 2.0 expo – watch it.  Please.  It will [...]

Taylor Trask

Monetize your history

I’m generally not interested in “generic major label bashing.”  It’s boring and usually falls on deaf ears.  However, one thing I have NEVER understood is why major labels refuse to expose their history or catalog on their own website. A label’s catalog is its most valuable asset.  Once a song or album is commercially released [...]

Taylor Trask

What print ads SHOULD be

I don’t really read a lot of physical magazines anymore.  There are many reasons, but the big one is the ads.  I hate the pull out cards that seem to be spring loaded like a can of crazy snakes, and I can’t stand every other page selling you something.  Most of the time these ads [...]

Taylor Trask

The Importance of Being Earnest…err, Open Source

There’s been a lot of talk around open source platforms this week.  First, our new president has asked Sun Chairman Scott McNealy to author a white paper on the benefits the U.S. government can derive from open source.  The BBC has a rundown of the research along with quotes from McNealy here. I’m interested in [...]

Taylor Trask

Are you confusing your audience?

Gigaom has a fantastic post about the use of the word “beta” (click here to read that story).  This really hit home with me as I have been ranting for 3 years on how the term is over-used and ill-defined.  The same is true for many terms in the tech/media/entertainment world – many used in [...]

Taylor Trask

Does email marketing still work?

I’ll give you the short and the long answer… The short answer: No, not really. The long answer: Email marketing used to be THE staple of the web marketers tool box.  Everyone had email.  Everyone used email.  Everyone was reachable via the medium, and things were great.  This went on until about 2 years ago [...]

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