Author Maureen Johnson has an entertaining and interesting rant about “personal brands.” Go check it out here: http://www.maureenjohnsonbooks.com/2010/06/08/manifesto/ Often I meet people who hate using the word “brand” or “personal brand.” They think the term is a load of bollox and is either meaningless or too confining. I think the word does have merit. Sure, [...]
Anyone who knows me well, knows I’m a stickler when it comes to surveys. I distrust anyone who just tosses out survey statistics without providing the context and methodology behind the results. However, every now and then I stumble upon a survey or poll I feel IS worth a look. Such was the case when [...]
I’ve been thinking a lot about the REAL value of social media lately. For the last 3 years marketing experts and new-media gurus have held up social media as the new “holy grail” of business. Services like twitter, facebook and now even foursquare are becoming mainstays in our marketing vernacular. But lately I’ve been feeling [...]
After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece. During the Super Bowl, this commercial ran: A classic example of a great, jam-packed Super Bowl ad with old-school effects. But many were convinced there was either CGI or some editing tricks involved. Eager to [...]
I often get into discussions (but more arguments) over what a viral video IS and ISN’T. To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends. Usually they are either incredibly funny or incredibly shocking/graphic. Once in a while they’re awe-inspiring, such [...]
If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product. Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons. More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]
