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Taylor Trask

More viral video…

After my post last week on OK Go’s sensational viral video, I wanted to follow up with another interesting piece.
During the Super Bowl, this commercial ran:

A classic example of a great, jam-packed Super Bowl ad with old-school effects.  But many were convinced there was either CGI or some editing tricks involved.  Eager to find out [...]

Taylor Trask

What IS A Viral Video?

I often get into discussions (but more arguments) over what a viral video IS and ISN’T.  To put it plainly, a viral video is something so compelling you A. watch the entire thing and B. share it with friends.  Usually they are either incredibly funny or incredibly shocking/graphic.  Once in a while they’re awe-inspiring, such [...]

Taylor Trask

When will they learn?

If you’re like me and use Gmail, chances are you’ve been mostly pleased with the product.  Yes, there have been eyebrow raising tweaks and additions, but for the most part they’ve been optional add-ons.  More importantly, any new functionality has been opt-IN meaning I as a user have to actually click and confirm that I [...]

Taylor Trask

What should Conan do now?

After last week’s NBC/Conan O’Brien debacle, I started thinking about Conan’s new found free-time.  There’s a major opportunity at stake here, and this is my advice on what to do with it.

Taylor Trask

Reaching your audience across multiple mediums

We’re trying something new!  Over the next few weeks we’ll be doing some video blogging on various topics.  Please let us know what you think in the comments.

Taylor Trask

Lawmakers Slam Deceptive Web Marketers

Just came across this important article on some shady companies doing deals with your favorite sites.  Important read for anyone who cares about consumer advocacy, web marketing  and eCommerce.
Three Internet companies — Affinion, Vertrue, and Webloyalty — and their hundreds of partners were pilloried by Senate lawmakers and academics on Tuesday for deceptive marketing tactics.
“[T]he companies [...]

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