I’ve been a delinquent blogger recently, and for that I apologize. I’ve not taken my own advice… setting up blog series I never finish, being infrequent, etc. But as Taylor said earlier this week, we’ve been “in the weeds”, and we can’t wait to unveil what we’ve been working on in the next few weeks! [...]
Now that Strategic Blend has been around for almost two years, I thought it might be helpful to begin a short series on some common frustrations our clients have around content. We get questions frequently like “why isn’t our traffic continuing to increase”, “why don’t our site visitors delve into our site further”, “we want [...]
I’ve had the privilege of working with over 200 brands in my career. Their core competencies ranged from outdoor equipment to health care to comedy touring and each had a unique view of how technology could advance their branding. While working for these clients, I’ve viewed tens of thousands of websites, analyzed their layouts, user interface [...]
A well phrased rebuttal to a recent blog entry over at Midem.net The original article can be read here. Below is a comment, emailed to us from a client: The average email marketing campaign has an open rate of (generously) 30-40%. I agree that the email list is important, but in this day and age [...]
Focusing on the continued theme of Who Are You today we’ll address your site’s content, or lack thereof. One of the prevalent issues with websites today is the issue of SEO, how you’re found, what driving factors contribute to people getting TO your site. Moreover, once they’ve found you, what does your content say about your brand? [...]
After several years of meeting with clients and discussing their websites, most sites breakdown into one of three categories. The Billboard Site There’s the Billboard site, it’s informational, doesn’t really ask you to do anything, but tries to convey information in a concise and direct manner. Sometimes it will walk you through the ins and [...]
