This isn’t your father’s internet. Everything from word processing to social interaction has made its way “online”. We see a growing need; not only for a useful web presence for every brand, and a means to market that brand to the world, but also to show both emerging and established companies a more effective and productive “world wide web”.
Alt-Country mastermind, Chuck Mead wanted a new site to highlight his many musical ventures.
Using his album art as a starting point, we developed a site that captures the 70s, the city and a “snake oil salesman on the information super highway.”
Quarterback Records is an innovator in the Nashville label community, removing most of the encumbering over-head and serving artists as a lean, focused point of contact. In 2008, we teamed up with QB to implement a new web presence and marketing campaign that matched the labels vision and long-term strategy.
Provider Resources came to us as a small business in need of a new image and better online business. We created a new logo and brand identity for the company, giving them a fresh look for 2009.
In addition we also built a brand new website utilizing our content management system. This allows Mike, Jean and the rest of the team to easily update their site from home, the office, or on the road.
We were excited to work with Yvonne as it represented an opportunity to integrate all the points of a true lifestyle brand. Apart from her web-based TV show, Yvonne wanted to become a dedicated blogger, and create a place to interact with her fans. We created a hub to integrate her content and social networking and wrapped it up with her existing visual elements. We also integrated several analytic tools to measure who her fans are, their habits and how they interact with the brand.
Legendary country-rock band Restless Heart utilized Strategic Blend to develop a new, easy-to-update web presence for their 25th Anniversary in music. The new site utilizes an open source content management system, allowing any member of the band or team to make updates to news, tour dates, music, and archival media. The site itself includes key spots for fan interaction and 100% search-optimized content, making all text, photos, audio or videos a means to find the band via Google or Yahoo.
